Repurposing Tools

Somehow or other, the wonderful and convoluted maze of hyperlinking led to me elearnity, which is a UK-based consulting service for corporate learning innovations. Like most corporate entities with an online presence, elearnity maintains a blog. I confess that I find most corporate blogs to be boring regurgitations of corporate speak, designed to market to a target audience. The Rapid E-Learning Blog, for instance is so biased in how it filters in comments, and while I enjoyed my first 6 months of reading it, eventually I realized that it's author was basically just writing variation after variation of leveraging Powerpoint and how great that is for a tool like Articulate. I realize the author is employed by Articulate, so some marketing copy is bound to be on the blog, but if you already know how to do some great things with clipart and the pixel real estate of Powerpoint, and you can appreciate a good job aid over a full course, the Rapid E-Learning blog gets old pretty quickly.

Sometimes however, a corporate blog throws you a curve ball and comes up with something really interesting.

In this case, the elearnity blog suggested tapping into the power of viral marketing and using it as a learning tool. Specifically, the author noticed SplashCast, which creates "embeddable entertainment." The full text of the blog post can be found here.

What interested me about the post wasn't so much SplashCast as it was the idea of repurposing tools that have already proved their success. We're often on a race to find the newest, most cutting edge web 2.0 tool, and there's certainly a lot to be said for bringing these tools and their innovations to learners, but what about using something else, that's already proved effective or even addictive, and using it for eLearning rather than its intended purpose? Kind of like repurposing a game for elearning, but in this case, taking the ideas behind viral marketing, and repurposing the marketing tool for socially transmitted education.